Marketing
Graduate Certificate
of All Higher-Ed Institutions
- Center for World University Rankings, 2022
In Alumni Earnings Potentials Among Arizona's Public Universities
- PayScale, 2022
Quick Facts
Eller College of Management
Program Details
The Graduate Certificate in Marketing is designed to provide the learner with fundamental Marketing business knowledge. This certificate is ideal for those preparing to reenter higher education or to provide entry-level employees with the professional development they need to advance their careers.
The certificate coursework focuses on learning the application of communications theory and research findings in advertising, publicity, and conducting and administering programs of information and persuasion. You’ll also learn marketing data analysis and research techniques and how they are utilized in the industry.
In this program, you’ll gain advanced knowledge in several business areas to lay a foundation for graduate business coursework and advance your career if you’re interested in marketing business roles.
This certificate requires a bachelor’s degree from an accredited institution and 3-5 years of work experience.
*Residents of some U.S. Territories may not be eligible. Please see our Eligibility & State Authorization page for more information.
Courses
You must complete either MKTG 572 or MKTG 530 and then select six more units from the courses listed:
Outcomes
Skills
Earning your Graduate Certificate in Marketing will build core skills, including:
- Identifying best marketing practices
- Digital marketing plan knowledge
- Marketing plan strategy
- Knowledge of business model pricing strategies
Employment/career options that benefit from the Graduate Certificate in Marketing include:
- Account Development Coordinator
- Marketing Copywriter
- Director of Sales & Marketing
- Marketing Communications Manager
