Bachelor of Applied Science
Learn why small business is a big deal and prepare to enter the world of business at the local or regional level, leading to careers in government, private business, the import-export broker industry, marketing and small business ownership.
The Bachelor of Applied Science in Regional Commerce program combines theory-based coursework with an applied component, which involves working with local economic development professionals, economists and business leaders through internships, research projects and business plan development. This approach allows students to build the knowledge and skills of a small business professional and apply those competencies in real time.
The program includes coursework in market planning, entrepreneurship, small business development, global commerce, tourism and entertainment, and the impact of service and trade. Students will complete core applied science courses to build workforce-applicable skills in ethics, management, critical thinking and analysis, statistics, technical writing, and more. The program culminates in a capstone where students develop and implement a real-world business plan.
Students with an Associate of Applied Science degree in business, marketing, management, accounting or other related field are preferred. There are professional admission requirements to the Bachelor of Applied Science programs, including a resume and goal statement.
- RNCV 311: Market Planning – An in-depth exploration of the 4 Ps of marketing – product, price, place and promotion – which are fundamental in the development of an enterprise’s marketing plan.
- RNCV 315: Entrepreneurship & Small Business Growth Development – This course addresses the process of value creation in starting a business and develops the fundamental business skills to identify, evaluate, develop and leverage market opportunities.
- RNCV 417: The Global Community of Commerce – This course deals with the relationship between international trade and the social responsibility of contributing to the economies of developing countries.
- RNCV 423: The Economic Impact of Tourism & Entertainment – This course will take the foundations of tourism, entertainment, supply, demand, growth and economic impact analysis and apply them to a tourism or entertainment needs assessment plan for the development of a local or regional economy.
- RNCV 424: The Economic Impact of Service and Trade – This course will take the foundations of economic development, business, entrepreneurship, trade, service, and manufacturing and apply them to a service or trade business plan for the development of a local or regional economy.