Applied Humanities: Consumer, Market & Retail Studies Emphasis

College of Humanities

Learn technical, practical, and professional knowledge in the Bachelor of Arts in Applied Humanities: Consumer, Market & Retail Studies program. This degree combines skills essential to the design, marketing, and sales of products with the cognitive, creative, and interpersonal intelligence of the humanities.

You'll learn fundamental retailing/consumer science perspectives and how to apply them to public-facing, community-connected, and humanities-oriented projects. You'll also gain a consumer-centric perspective into the dynamic world of retailing and its many businesses. You’ll discuss current industry developments and focus on practical business decisions that increase profitability. Other fundamental skills areas include supply chain management, leadership, ethics, and more.

This degree is ideal if you’re interested or already working in marketing, retail, or consumer services. Upon graduation, you'll also have a range of diverse career options, including management, marketing, and product design/distribution.

*Residents of some U.S. Territories may not be eligible. Please see our Eligibility & State Authorization page for more information.