Retailing and Consumer Sciences
Bachelor of Science
Retail is a global business. The Bachelor of Science in Retail and Consumer Sciences is a perfect fit for those seeking a career or advancement in this field.
Retailing and Consumer Science students will gain a solid understanding of retailing principles, including consumer behavior, supply chain management, merchandise planning, services retailing and omnichannel formats. The curriculum was developed in collaboration with industry professionals. Graduates of the program will be well-prepared for positions of responsibility in the retail industry.
Successful applicants will be admitted to pre-retailing and consumer sciences. Qualified students who have completed all necessary prerequisite courses will progress into the Retailing and Consumer Sciences major.
Wondering about the specific classes you can take in this program? See the course descriptions below.
- RCSC 216: Retail Business Analysis and Decision Making - This course is designed to introduce students to the fundamentals of business analysis in the context of developing and managing a company's strategic direction. The core focus of the course is to understand and analyze the relationship between a company's business model and its strategic performance by employing various analytical tools used to guide strategy. These business analytic tools include basic financial performance analysis, pro forma financial projections, business model simulation, and sensitivity analysis. Particular attention will be given to the financial performance metrics and standards used within the retailing industry.
- RCSC 320: Product Development and Brand Strategies - Uses case studies to examine theories, applications, and scientific aspects of strategic brand management in retailing including building, measuring, and managing brand equity. Students will research, create, organize, and present a new product development concept and its brand strategy.
- RCSC 350: Supply Chain Management - A study of the supply side of retailing, focusing on purchasing, inventory management, physical distribution and the retail and supplier institutions in the retail channel. There is also focus on the selection, design, and management of effective channels.